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While most people understand the importance of social media, most people can’t devote attention to every platform out there. It’s smart to focus on some of the top social media platforms. That way, you’ll be able to use the time that you do have in an efficient way.

Read on to learn about the 4 best social platforms online:

1. Facebook

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Facebook is still the largest social media platform out there, which is why it’s a great place to focus your efforts. You can reach all kinds of people with Facebook, from teens to the elderly. In this day and age, it’s rare to encounter someone that doesn’t have a Facebook page.

With that said, using Facebook effectively isn’t always going to be easy for you. There is a lot of competition on Facebook, especially from paid advertisers. You are going to have to put in a lot of effort if you want your posts to stand out.

Images are key on Facebook, as are interactions. Make sure that the posts you make don’t get lost in anyone’s Facebook feed. Work to increase your visibility, and you’ll get great results.

2. Twitter

twitter-logo-2Twitter has a very unique vibe and culture. Because Twitter has a 140 character limit on posts, you need to be careful about how you word the posts you make on Twitter. You must learn to make your messages short and sweet.

One of the most useful things that Twitter offers is hashtags. Hashtags allow you to see people that are talking about a subject, even if you don’t follow their posts. If you use the right hashtag, you’ll be able to reach all kinds of people.

Hashtags are a great way to connect people to your account. If you make a point of using hashtags, you’ll see your likes, retweets, and followers all increase. Hashtags can bring your account a lot of attention.

3. Instagram

Instagram has been steadily growing over the last few years. While it has yet to replace Facebook, it’s clearly one of the most important social media platforms available.

Unlike other major social media platforms, Instagram is centered entirely around photos. If you want to get attention on Instagram, you won’t be able to rely on your words alone. You’re also going to have to include some appealing pictures.

Like Twitter, Instagram uses hashtags, which makes it easier for people to see your content. Instagram also allows you to search for posts that were made in a specific location. On top of all of that, Instagram has the Instagram stories feature, which allows you to combine content to create a story. Video footage is popular on Instagram as well.

4. LinkedIn

Unlike the other social media platforms listed above, LinkedIn isn’t the best place for you to connect with potential customers. However, it is a great place for you to network. LinkedIn is a social media platform that was designed with professionals in mind. Being on LinkedIn will allow you to get ahead in your career.

LinkedIn is a potent networking tool. If you’re a part of the right LinkedIn groups, you’ll be aware of job openings before they’re officially announced to the general public. If you’re not a part of LinkedIn, you should be. It’s a great social media platform for any professional.

As you can see, all four of these social media platforms have a lot to offer. If you’ve been ignoring one of these platforms, you should give it a closer look. Each of these platforms has something unique to offer. If you use all four platforms, you’ll be able to accomplish a lot.

The Four Best Social Media Platforms Online

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